Sam Blaze · CEO, Blaze HQ
Building Blaze HQ from both sides of the camera.
Sam leads Blaze HQ and stays hands-on with the work: creator collaborations, UGC, commercial production, and the systems that turn a clear brief into usable content.
About Sam
The CEO stays close to the work.
As CEO of Blaze HQ, Sam leads the company while remaining directly involved in creator collaborations, UGC, commercial production, and content strategy. Brands work with someone who understands both the business objective and what it takes to make the creative.
He works across concept, script, filming, editing, performance, and delivery. That hands-on approach is informed by professional experience supporting more than 200 companies.
Meet Sam
A minute on what I make.
Performance
The work, measured.
A creator who reads his own numbers ships sharper client work. These are the signals I watch: what reaches people, what holds them, and what they act on.
Recent growth
Top-performing content
Audience
What I'm learning
Lessons from the last few weeks of content.
The point of testing on my own audience is what it teaches. These are the current reads, updated as the data moves. They shape what I recommend on client work.
Behind the camera
One partner, five roles.
Most brands assemble a director, a producer, an editor, a strategist, and talent from different places, then manage the seams. Sam is all five, so the idea, the shoot, the edit, and the decision about what to make next stay connected.
Role
Director
Sets the concept, the shot list, and the performance, so the piece has a point of view before a camera rolls.
Role
Producer
Runs scheduling, logistics, and delivery in house, so a multi-asset shoot stays consistent from brief to hand-off.
Role
Editor
Cuts for hooks, pacing, and retention, with the format variants a paid team needs to test.
Role
Strategist
Reads the performance data and decides what to make next, so the work compounds instead of resetting each time.
Role
Creator
Fronts the content when a real person sells better than a voiceover, credible in the categories he actually lives in.
UGC
User-generated content, made to convert.
Native-feeling content shot to spec and cleared for paid usage, built on the same instincts the performance data keeps sharpening.
Formats
Core UGC
- Talking-head UGC
- Product demonstrations
- Testimonials
- Direct-response ads
- Lifestyle content
Categories
Where it's credible
- Fitness & outdoor
- Fatherhood, family & travel
- Technology & business
- Professional & technical products
- Regulated categories, where appropriate
Delivery
Ready to run
- Multiple hooks & variants
- Vertical & square formats
- Captions & on-screen text
- Usage rights defined up front
Commercial production
Full production, concept to delivery.
When a project needs more than a single creator clip, a brand film, a founder video, a campaign with many assets, Sam runs it end to end.
- Campaign concepts
- Creative direction
- Scripting
- Filming
- Editing
- Product photography
- Short-form social assets
- Paid ad variants
- Organic social assets
- Brand films
- Founder & executive videos
- Event production
- Lifestyle production
- Multi-format asset delivery
Content categories
Where Sam is a believable fit.
- Fitness
- Outdoor
- Fatherhood
- Family
- Travel
- Technology
- Business
- Professional services
- Technical products
- Regulated categories (where appropriate)
Selected work
Portfolio.
A reel and category-specific samples are available on request, matched to your product and channel. Tell us the category and we'll send the closest examples.
Process
How a project runs.
-
01
Brief
We start from the objective and the channel it runs on, not a content idea. Deliverables and usage are agreed before anything is filmed.
-
02
Concept & script
Hooks, angles, and a script written for the format, informed by what the performance data says actually holds people.
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03
Production
Filmed to spec, on camera or behind it, with the variants a paid team needs to test.
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04
Edit & delivery
Edited, captioned, and delivered in the formats you asked for, named and organised to your spec.
Scope & pricing
Scoped to the work, not a rate card.
Projects are scoped around deliverables, usage, production requirements, timeline, and budget. The price reflects the actual work, not a guessed package and not a number pulled from the air.
Not every project is the right fit, and not every budget can be accommodated. If it is a fit, you'll get a clear, itemised scope before anything starts.
Start here
Tell me what you need to make. I'll scope it.
Share the product, the channel, and roughly what you're working with. If there's a fit, you'll get a clear scope back.